In January 2007 Levi Roots was invited onto the BBC show Dragons’ Den where he famously sang about the virtues of his Reggae Reggae Sauce and became, without doubt, the most famous participant on the show. Two of the Dragons, Peter Jones and Richard Farleigh, invested in the project and a rollercoaster journey began.
The Reggae Reggae brand stretches from sauces to snacksand from chilled ready meals to soft drinks. Levi tests every product and only recipes that match his high standards are approved. The famous green, yellow and red of the packaging combined with the guitar arm and silhouettes of Levi himself have become the marks of Caribbean cuisine in the UK.
For more information visit: www.reggae-reggae.co.uk
Hosted by: Orlene Dunkley